Conference and Social Programme

Conference Programme



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Invited Speakers

Academic Speakers (Presented in alphabetical order)

Diamantopoulos Adamantios
Adamantios Diamantopoulos holds the Chair of International Marketing at the University of Vienna, Austria. He is also Visiting Professor at the University of Ljubljana, Slovenia and Senior Fellow at the Dr Theo and Friedl Schöller Research Center for Business & Society, Nuremburg, Germany. He was the Joseph A. Schumpeter Fellow at Harvard University, USA. His main research interests are in international marketing and research methodology, and he is the author of some 200 publications in these areas. His work has appeared, among others, in Journal of Marketing Research, Journal of International Business Studies, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, Journal of International Marketing, Journal of Retailing, Journal of Business Research, Psychological Methods, MIS Quarterly, Organizational Research Methods and Information Systems Research. He has been the recipient of several Best Paper Awards, the most recent being the 2013 Hans B. Thorelli Award for significant and long-term contribution to international marketing theory or practice. 

Lee Nick
Nick Lee (BCA, BCA (hons.), Ph.D.) is Professor of Marketing at Warwick Business School. His research interests include sales management, social psychology, research methodology, and ethics. Prof. Lee is the Editor in Chief of the European Journal of Marketing, and the Section Editor for Sales Research Methods for the Journal of Personal Selling and Sales Management. Nick has received multiple awards for his research, and published over 60 articles since 2005 in journals such as Organization Science, the Journal of Management, the Journal of the Academy of Marketing Science, the Journal of Business Ethics, Frontiers in Human Neuroscience, and the International Journal of Psychophysiology. His work has received almost 3500 citations, while also featuring in popular outlets such as The Times, the Financial Times and Forbes, and on numerous radio and television programs. He is also the author of Doing Business Research and Business Statistics using Excel and SPSS. He received his Ph.D. from Aston University (UK) in 2003.

Obadia Claude
Claude Obadia is a Professor of International Business at ESCE, Paris. He also teaches quantitative methodologies at the doctoral school of Valencia University (Spain). He holds a PhD from La Sorbonne (Université Paris I). Before joining academia, Claude Obadia spent more than 20 years as an executive and consultant in various countries of Europe and South America. His research focuses on the management of export relationships and on strategic issues in international marketing. His work has been published in Journal of International Business Studies, International Business Review, International Marketing Review, Journal of International Marketing, and Management International Review, among other outlets.

Pauwels Koen
Koen Pauwels is Professor of Marketing at Ozyegin University, Istanbul and BI, Oslo and Honorary Professor at the University of Groningen.,He received his Ph.D. from UCLA, where he was chosen “Top 100 Inspirational Alumnus” out of 37,000 UCLA graduates. Next he joined the Tuck School of Business at Dartmouth, where he became tenured Associate Professor and started the Marketing Dynamics conference. Prof Pauwels is senior Editor at the International Journal of Research in Marketing and has received the most prestigious awards for more than 40 top publications. He consulted large and small companies across 3 continents, including Amazon, Credit Europe, Inofec, Heinz, Kayak, Knewton, Kraft, Marks & Spencer, Nissan, Sony, Tetrapak and Unilever.

Rust Roland T.
Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of the Center for Excellence in Service. He holds a part-time appointment at Erasmus University and is an International Research Fellow at Oxford.  His lifetime achievement honors include the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, AMA Fellow, Fellow of the INFORMS Society for Marketing Science, Fellow of the European Marketing Academy, the Paul D. Converse Award, Fellow of the American Statistical Association, an honorary doctorate from the University of Neuchatel, and AMA’s top career awards in the fields of services, marketing research, and strategy.  He has won numerous best article and best book awards, including four best article awards from the Journal of Marketing.  He served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, and was founding Editor of the Journal of Service Research.   He is currently Editor of IJRM.  A former national class distance runner, he has been inducted into the DePauw University Athletic Hall of Fame. 

Business Speakers (Presented in alphabetical order)

Omeragić Ismir, Founder, co-owner and CEO of Valicon BH
Ismir Omeragic is a psychologist by his vocation. He believes that he didn't choose his profession, it has chosen him. He is founder, co-owner and CEO of Valicon BH research agency. His rich experience, with roots in market analysis and consulting, is based on in-depth understanding of different industries – from finance, through FMCG, politics, retail to tourism. Apart from research based consulting, he is a member of the research project teams that are dealing with business analytics (e.g. predictive analytics). He specialized in neuromarketing methods by participating in neuromeasuring projects of over 500 ads in the Region. Ismir regularly gives delivers speeches to students at BH universities, and participates in different regional and international conferences.

Tedeschi Emil

Emil Tedeschi is the President and CEO of Atlantic Grupa, a leading food and beverages producer and distributor in South East Europe. During his carreer Tedeschi received several awards for his professional achievements in the region. He was a member of the Parliamentary Committee overseeing Croatian negotiating proces with the EU, and the Croatian Social and Economic Council. From 2005 to 2007 he was the President of Croatian Employers Association. He is a member of the INSEAD Alumni Association, the Program Council of the Zagreb School for Economics and Management, Board of Trustees of Moscow State Institute for International Relations (MGIMO), Business Council at the Faculty of Economics in Ljubljana, and a bearer of Honorary Heart of Sarajevo.

Zevnik Luka, BlackBox
Dr. Luka Zevnik, PhD is co-founder and chief product officer at BlackBox applied neuroscience. He is interdisciplinary-oriented, combining the insights of psychology, social sciences, marketing and cultural studies on the one side with cognitive science and applied neuroscience on the other. Luka is a specialist in understanding and applying the latest advancements of neuroscience and other biometrics to address a wide array of strategic and practical challenges.

Optional - Social Programme

On Welcome Reception you will be able to sign-up for a walking sight seeing tour that will take place on Thursday, September 15 starting at 18:10h in front of SEBS buidling. You can also sign-up by sending an email to, and quote “EMACRegional2016”. Get familar with local culture and architecture for just a small extra amount of 15 KM (7.5 EUR).