School of Economics and Business Sarajevo (SEBS) is pleased host the 7th EMAC Regional Conference: Where the East kisses the West: Marketing Convergence and Divergence in the New Europe. Today, when world’s economies are interdependent and interconnected, transitional economies of Central and Eastern Europe have the opportunity to position themselves as a knowledge bridge between the East and West, being the unique place where the East kisses the West. We invite papers dealing with marketing challenges in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behavior, marketing-mix, sales management, B-2-B marketing, marketing and the environment and marketing and corporate social responsibility.