Book promotion titled "Managerial Economics - Journey of a Manager through the World of Managerial Economics"

The University of Sarajevo - School of Economics and Business invites you to the book promotion titled "Managerial Economics - Journey of a Manager through the World of Managerial Economics" authored by Prof. Dr. Merima Činjarević, Prof. Dr. Ljiljana Veselinović, and Prof. Dr. Kasim Tatić.

This book takes you on a journey and unveils three key aspects of managerial economics: the world within the company, the world of the industry (markets), and the world of (ir)rational actors. Each chapter and section of the book reveals new challenges and offers you the opportunity to explore new concepts, theories, and tools that can help all future managers and leaders make informed decisions. The book is primarily intended for students in the fields of economics and business management, but also for other students of related study programs who wish to adopt the principles of managerial economics. It is designed to support the education of future managers and leaders in the private, public, and non-governmental sectors.

In the world of management, where decision-making and resource management play a crucial role, economic theory becomes a fundamental tool for achieving business success. Therefore, we invite you to explore together this inseparable connection between economic concepts and managerial practice.

The book promotion will be held on Wednesday, June 5th at 12:00 PM in the E-net Center (III floor).

University of Sarajevo - School of Economics and Business