8. Industrial Marketing Management Summit in Sarajevo

The University of Sarajevo - School of Economics and Business proudly announces the 8th Industrial Marketing Management Summit (IMM), which will take place from January 15 to 17, 2025. This event will bring together leading academics, practitioners, and doctoral students in the fields of business-to-business marketing and industrial marketing.

The summit has been organized for eight years, thanks to a community of researchers who publish their work in the journal Industrial Marketing Management, one of the top-ranked journals in marketing with a high impact factor. A member of the journal’s editorial board, Prof. Dr. Maja Arslanagić-Kalajdžić from the School of Economics and Business, along with Selma Kadić-Maglajlić, Adam Lindgreen, and Anthony de Benedetto, was instrumental in bringing this conference to Sarajevo.

"More than 40 scientific papers will be presented at the summit, covering topics such as sales, pricing management, business relationships, channels, digitalization, and artificial intelligence in B2B marketing. We are particularly proud to host two sessions this year where around 50 conference participants will engage with representatives from Nelt and Zanat to discuss their successes and the challenges they face," said Prof. Dr. Maja Arslanagić-Kalajdžić.

This year, doctoral students will also have the opportunity to present their research and ideas and receive initial guidance for further work on their doctoral dissertations.

With this initiative, the School of Economics and Business at the University of Sarajevo once again demonstrates its standing as an institution that values scientific research and is recognized as such within the European research community and beyond.

University of Sarajevo - School of Economics and Business