MARKETING MANAGEMENT | School of Economics and Business in Sarajevo

BHS

1 year I 2 years

60 ECTS I 120 ECTS

Program value

The program enables participants to independently develop the marketing plan and manage the organization's marketing mix, and explains the strategic significance of marketing and its role in implementing the business strategy of the company the students work for.

Who is the program intended for?

The program is intended for individuals who want to supplement or acquire knowledge of marketing and its use in any type of organization. To individuals employed in marketing departments, the program will allow to acquire advanced knowledge needed in developing marketing plans and managing the organization's marketing mix. To individuals who want to get involved in this area, or to managers, the program will help to essentially understand functions of marketing and the way in which it is related to the organization's strategy.

Program structure

SEMESTER	TWO-YEAR PROGRAM
I	1. Strategic Marketing Management; 2. Marketing Research; 3. Consumer Behaviour; 4. Product and Service Management; 5. Price Management
II	1. Marketing Channel Management; 2. Marketing Communication Management; 3. International Marketing; 4. Brand Management; 5. Sales and Sales Management
III	1. E-marketing; 2. Business-to-Business Marketing; 3. Elective Course; 4. Elective Course; 5. Elective Course
IV	Master Thesis

SEMESTER	ONE-YEAR PROGRAM
I	1. Strategic Marketing Management; 2. Marketing Research; 3. Consumer Behaviour; 4. Product and Service Management; 5. Price Management
II	1. Marketing Channel Management; 2. Marketing Communication Management; 3. International Marketing; 4. Master Thesis

Diploma

Upon completing their studies, students are granted the diploma of School of Economics and Business of University of Sarajevo; degree: Master of Management, major: Marketing Management.

Admission requirements

The program admits candidates who have completed the undergraduate three-year or four-year university studies and achieved 180 ECTS or 240 ECTS during their studies.